One of the things about the music business that many people don’t realize is that it takes a lot of hard work by a team for an artist to find success. The music industry earns about $17.2 billion a year and his highly competitive. It is also mainly dominated by men in positions of power for the most part. One of the women that are having success behind the scenes in the industry is Desiree Perez who is a talent manager and music producer as well as an entrepreneur.
Desiree Perez, aka Des Perez, is the chief operating officer at Roc Nation and has been associated with it for almost 22 years. She has involved in backroom negotiations at Roc Nation as well as the boardroom. Along with her husband, Juan Perez, Des is a member of the Hova Circle of Influence. This group is for many of the biggest names in the industry today.
One of the artists that Des Perez has substantially helped is Rihanna. It was Des who handled the negotiations for Rihanna’s Anti tour which was put on in a $25 million partnership with Samsung. She has become one of Rihanna’s closest advisors and provides Rihanna with both business and financial guidance. Perez at Facebook.
Roc Nation signed a $150 million deal in 2008 with Live Nation, which Des Perez played a major part in, and the deal will soon expire. As a result of this Live Nation will in the future only be involved in Roc Nation’s live events. In order to find a new outlet for the recorded music side of the business Desiree Perez held a meeting with Sir Lucian Grainge of Universal Music. The meeting is supposed to result in a new deal between the two parties that Des Perez will be intimately involved in putting together.