Lime Crime Gives Brunettes Purple Hair

So yeah start wearing purple, wearing purple/ Start wearing purple–Gogol Bordello, “Start Wearing Purple” (1999)

According to sources at LimeCrime, the fashionable female fad has now moved on to its “Goth Phase.” The makeup company recently told the press that they have just added four new shades to its already unique Unicorn Hair Collection.

The first launch of hair colors was rather bright but the new shades are said to be “deliciously dramatic.” Indeed, these new colors are “way darker.” The new colors are specifically Squid (“spooky” purple), Sea Witch (an “evil” mermaid-tail green), Chestnut (deep maroon), and Charcoal (dusty gray). All of them are “full-coverage” colors.

Inside sources say that these four colors were chosen specifically for their intensity. Using social media, Lime Crime also stated that these four hair dyes were specifically blended for brunettes and/or dark-haired women who want to represent Team Unicorn. Interested women can check out these new shades on the official website at

Company owner Doe Deere has worked for some time to make certain that they always adhere to their vegan and cruelty free standards. Their merchandise is free of whey, lanolin, carmine, and beeswax. The business’ makeup isn’t tested on animals.

All of the company’s products are Leaping Bunny certified. In other words, the makeup is thoroughly examined by certain independent parties so that none of their products need be tested using animals. The product line is also PETA certified. The business is on PETA’s vegan and cruelty free shopping guide which features only companies that support the humane treatment of animals.

Doe Deere, legally known as Xenia Vorotova, is the chief executive officer (CEO) and the owner of Lime Crime Makeup. She launched the company in October of 2008. Deere is also a professional makeup artist, an online blogger, and the self-proclaimed “Unicorn Queen”. Her makeup business centers on “dare-to-wear”, unusually-pigmented eye makeup, lipstick, and hair dye. Her product line has been seen on MTV Buzzworthy as well as in such magazines as Elle, Teen Vogue and Daily Candy.